Finally — A Flooring& Painting CompanyBuilt for Realtors.
One vendor. One timeline. One invoice. Pre-listing prep and buyer move-ins completed in 2–10 days — with pay-at-closing available for your sellers.
Appointment availability
Installation start
Flooring + painting combined
Client Gift Card, sent in your name
The Problem
Your Clients Deserve Better Than Two Vendors Who Don't Understand the Transaction
Most realtors are piecing together a flooring company and a separate painter — neither built for real estate, neither coordinating with each other, and neither keeping you informed. There's a better way.
- Separate flooring company
- Separate painter
- Two timelines to coordinate
- Two invoices to manage
- No updates — you find out when it's done
- Vendors built for general consumers
- One vendor: flooring + painting
- One project manager, one call
- One coordinated timeline
- One invoice
- Proactive updates throughout
- Built for the real estate transaction
Why HomeDirect
We Were Built for the Real Estate Transaction
Not retrofitted. Not an afterthought. Every decision we made — from combining flooring and painting under one roof to our pay-at-closing program — was made with realtors and their clients in mind.
Differentiator 1
One Vendor — Flooring + Painting
Stop juggling two separate companies. HomeDirect handles flooring and painting together — one call, one project manager on-site, one invoice when the job is done.
vs. managing a flooring company and separate painter
Differentiator 2
Built for the Real Estate Transaction
Every part of our process — timing, communication, scheduling, financing — is designed around listing dates and closing deadlines, not a general contractor's calendar.
vs. vendors who treat real estate clients as add-on business
Differentiator 3
Your Clients. Your Credit.
Your clients receive a $500 co-branded gift card — in your name — so you get the credit for the experience. And you receive proactive project updates throughout, so you're never in the dark.
vs. vendors who go silent after the appointment
Differentiator 4
Pay at Closing — Zero Upfront
Your sellers can get flooring and painting done before they list with no cash out of pocket. The investment is collected at closing from the sale proceeds — after the improved home sells for more.
vs. vendors with no financing option for pre-listing work
The Experience
Anyone Can Promise Updates. We Built You Somewhere to Look.
Every flooring company says they will keep you posted. Then the job starts and you are texting a number nobody answers. We spent two years building the part everyone else leaves out.
For your client
The Homeowners Hub
A private page of their own, live from the first day. Six stages they can watch, every selection and warranty on file, install photos room by room, and whatever needs them next sitting at the top.
See what your client getsFor you
The Agents Hub
Your own page, with your name and photo on it. Your whole roster, a Front Row on every project, and the link, QR code and co-branded image you send clients from.
See the partner programFor both of you
One number to text
The same concierge line for you and your client, answered by a real person who knows the job. You are never the middleman on your own referral.
How it worksHow It Works
We Come to Your Client — With Everything They Need
Our shop-at-home model eliminates the showroom trip entirely. We bring product samples, measure the space, help your client choose, and deliver a turnkey quote before we leave. Installation is scheduled on the spot.
Realtor Makes the Referral
Link, text, or callYou refer your client with a phone call, text, or your personal referral link. That's all — we take it from there.
Appointment Within 24 Hours
Fast turnaroundWe schedule a consultation with your client within 24 hours of your referral.
We Come to Them
Shop-at-home experienceOur rep arrives with product samples, measures every room, and walks the homeowner through their options. No showroom trip required.
Turnkey Quote on the Spot
No waiting, no follow-up callsA complete, itemized quote is delivered during the appointment. Your client can review, adjust scope, and sign — all in one visit.
Installation in 2–10 Days
2 days (paint) · 2–10 days (flooring)Installation is scheduled before we leave. Paint projects begin in as few as 2 days; flooring in 2–10 days depending on product.
Who We Serve
Whether Your Client Is Selling, Buying, or Settling In
HomeDirect serves homeowners at every stage of the real estate transaction — and your referral is the bridge that connects them to a better experience.
Pre-Listing Sellers
List faster. Sell for more.
Getting a home market-ready before it lists is the highest-leverage move a seller can make. Fresh flooring and paint can meaningfully increase the sale price — and with pay-at-closing, there's no cash required upfront.
Buyers Moving In
Done before the first box is unpacked.
New homeowners who just closed want their floors and paint done before furniture goes in. We coordinate directly with the realtor and homeowner to get it done in the window between closing and move-in.
New Homeowners — Year One
Ready to make it yours.
Homeowners often settle in and then decide they want to update the flooring or repaint. Referrals from their realtor bring them back to HomeDirect when they're ready — same great experience.
Pay at Closing
Your Sellers Pay Nothing Until the Home Closes
Pay at Closing lets sellers invest in their home before it lists — with no cash required upfront. The work is financed by Notable Finance, LLC, and repaid from the sale proceeds once the improved home closes.
Higher Sale Price
Homes with fresh flooring and paint consistently sell for more. The investment pays for itself — and then some.
Zero Cash Out of Pocket
Sellers authorize the project and repay Notable from the sale proceeds at closing. No hard credit check, and nothing due upfront.
Higher Commission
A higher sale price means a higher commission for you. Pay-at-closing projects are a win for the seller and the agent.
How Pay at Closing Works
Realtor refers the client
Pre-listing project identified
HomeDirect completes the work
Flooring, painting, or both
Home lists — looking its best
No upfront cost to the seller
Home sells for more
Higher price, faster closing
Notable is repaid at closing
From sale proceeds — zero friction
Pay at closing is for homeowners who are selling. Financing by Notable Finance, LLC (NMLS# 1824748) — not HomeDirect Flooring & Painting. Interest and fees apply. Loan funds, interest, and fees are due twelve months after origination or upon acceleration, whichever occurs sooner. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Subject to terms and conditions. Full financing disclosures.
Services
Flooring & Painting — Scoped and Quoted on the Spot
Every service we offer is designed to be completed within real estate timelines. We bring samples, measure, and quote during the consultation — no second appointments, no waiting.
Flooring
Luxury Vinyl Plank (LVP)
Laminate
Hardwood
Carpet
Painting
Interior Walls — Standard
Interior Walls — Premium
Trim & Doors
Ceilings
Our Work
See the Difference Before Your Client Lists
Flooring and painting from completed Charlotte projects — the visual proof that helps realtors make the referral with confidence.
LVP — Pre-Listing, South Charlotte
Full Interior Paint — Buyer Move-In, Dilworth
Hardwood — Myers Park Pre-Listing
Walls + Trim — SouthPark, Year One
Carpet — Bedroom Suite, Ballantyne
LVP + Interior Paint — Huntersville Pre-Listing
Testimonials
What Charlotte Realtors Are Saying
The best referral is a confident one. Here's what realtors who've partnered with HomeDirect have to say.
“I've worked with separate flooring and painting vendors for years. HomeDirect is the first company that actually gets how the real estate transaction works. My clients are taken care of, I stay in the loop, and the work is done before the listing goes live.”
Sarah M.
Realtor, Keller Williams SouthPark
Pre-Listing — Myers Park
“The pay-at-closing option alone makes HomeDirect worth recommending. My sellers don't have to come out of pocket, the home shows beautifully, and it sells faster. It's become a standard part of my listing process.”
James T.
Realtor, Coldwell Banker Realty
Pre-Listing — Ballantyne
“My buyers wanted new floors before they moved in. HomeDirect had someone out within 24 hours, gave them a quote on the spot, and had everything installed in a week. My clients were thrilled — and they gave me the credit.”
Lisa R.
Realtor, RE/MAX Executive
Buyer Move-In — Huntersville
Service Area
Proudly Serving Greater Charlotte
HomeDirect is based in Charlotte and serves the full metro area. We're growing — additional markets coming soon.
Active Service Areas
Expanding Soon
Charlotte, NC
Greater Metro Area
Get Started
Ready to Give Your Clients a Better Experience?
Join the HomeDirect partner network — or if your realtor has already referred you, request your free in-home consultation below.
For Realtors
Join the partner network. Gift cards for your clients, pay-at-closing for your sellers, and a team that keeps you in the loop.
Partner With UsI Was Referred
Your realtor sent you here. Request your free in-home consultation and we'll have someone out within 24 hours.
Get a Quote